Welcome to the Big Idea Course
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Welcome to the Big Idea Course (5 min.)
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Certificate of Course Completion (2 min.)
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Certificate of Course Completion (5 min.)
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The Course Description - Part I (3 min.)
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The Course Description - Part II (4 min.)
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The Course Startup Project (3 min.)
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Identifying a Startup Idea - Part I (3 min.)
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Identifying a Startup Idea - Part II (5 min.)
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Assignment: Identify a Startup Idea
Why Entrepreneurs are Failing
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David and His First Startup - SoccerStats.com (4 min.)
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Greg and His First Startup - CrimeReports.com (4 min.)
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Entrepreneurship and Failure (2 min.)
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Paul Ahlstrom of Alta Ventures on Why Entrepreneurs are Failing (5 min.)
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Premature Scaling of a Startup (2 min.)
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Perri Gorman of Archive.ly on Understanding the Market First (2 min.)
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Trap 1: The Process Trap (3 min.)
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Dr. Nathan Furr of BYU on the Process Trap (9 min.)
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There.com and IMVU on the Process Trap - Part I (3 min.)
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There.com and IMVU on the Process Trap - Part II (3 min.)
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Trap 2: The Hero Trap (6 min.)
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Neal and Jeff Harmon of Orabrush on the Hero Trap (2 min.)
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Trap 3: The Money Trap (7 min.)
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Charles Huang of RedOctane on the Money Trap (5 min.)
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Jared Allgood of ClassTop on the Money Trap (2 min.)
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Overcoming the Traps of Entrepreneurship (3 min.)
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Revisiting Greg and CrimeReports.com (2 min.)
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Assignment: What Comes After a Big Idea?
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Assignment: Interview a Failed Entrepreneur
Innovation and Risk
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What is Innovation? (6 min.)
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The Risks of Innovation (6 min.)
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Anthony Soohoo of Dot & Bo on Addressing Market Risk First (1 min.)
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Entrepreneurs Innovate and Customers Validate (4 min.)
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Geoffrey Moore, author of Crossing the Chasm (33 min.)
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The Technology Adoption Life Cycle (3 min.)
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The Chasm between Early Adopters and Early Majority (3 min.)
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Crossing the Chasm - Going Vertical v. Horizontal (3 min.)
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Charles Huang of RedOctane on the Risks of Innovation (10 min.)
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The Great Black Hole of Innovation (3 min.)
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The Nail It Then Scale It Method (4 min.)
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Assignment: Invention + Market Insight = Innovation
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Assignment: Teach Technology and Market Risk
The Entrepreneur's Laboratory
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You are a Research Scientist (3 min.)
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Principle 1: Ensure Intellectually Honest Learning (5 min.)
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Learning Trap 1: The Confirmation Trap (3 min.)
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Learning Trap 2: The Motivation Trap (3 min.)
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Learning Trap 3: The Overconfidence Trap (3 min.)
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Overcoming the Learning Traps (4 min.)
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Principle 3: Fail Fast and Learn to Change (4 min.)
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Principle 2: Get Out of the Building and Into the Field (5 min.)
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Steve Blank of E.piphany on Getting Out of the Building (2 min.)
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There.com and IMVU Revisited (5 min.)
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McKay Thomas of First Opinion on Operating in
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Petra and Failing Fast (2 min.)
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PayPal and Learning to Change (2 min.)
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Scott Case of Priceline on Failing Fast and Learning to Change (2 min.)
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Principle 4: Conduct Rapid, Inexpensive, and Simple Experiments (3 min.)
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McKay Thomas of First Opinion on Rapid Experimentation (3 min.)
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Tom Wujec and the Marshmallow Challenge on Rapid Experimentation (7 min.)
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Google Glass and Rapid Prototyping (8 min.)
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Anthony Soohoo of Dot & Bo on Being a "Learning Company" (2 min.)
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Assignment: Teach the Importance of Getting Out of the Building
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Assignment: Teach the Importance of Rapid Prototyping
Nail the Pain - Identifying Your Hypotheses and Assumptions
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Nailing the Customer Pain (4 min.)
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Vinod Khosla of Khosla Ventures on Nailing the Pain (1 min.)
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Steps to Nail the Pain (3 min.)
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Scott Cook of Intuit on Nailing the Pain (2 min.)
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The Monetizable Pain (3 min.)
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McKay Thomas of First Opinion on Monetizable Pain (2 min.)
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Step 1: Write Down the Monetizable Pain Hypothesis (3 min.)
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David Writes Down His Monetizable Pain Hypothesis (3 min.)
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Assignment: Write Down Your Monetizable Pain Hypothesis
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Step 2: Write Down Your Big Idea Hypothesis (4 min.)
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Examples of the Big Idea Hypothesis (2 min.)
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David Writes Down His Big Idea Hypothesis (5 min.)
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Assignment: Write Down Your Big Idea Hypothesis
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Identifying Your Assumptions with the Business Model Canvas (3 min.)
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David Completes His Business Model Canvas (3 min.)
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Assignment: Complete Your Business Model Canvas
Nail the Pain - Testing Your Hypotheses and Assumptions
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Reviewing the Steps to Nail the Pain (2 min.)
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Step 3: Quick Test of the Monetizable Pain and Big Idea Hypothesis (2 min.)
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Step 3A: Find a Sample of Customers (5 min.)
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The Smoke Test (6 min.)
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The Three Types of Customers (4 min.)
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What to Say in Customer Conversations? (3 min.)
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David Finds a Sample of Customers (3 min.)
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Assignment: Find a Sample of Customers
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Step 3B: Contact the Sample of Customers (6 min.)
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Jared Allgood of Juxta Labs on Contacting Customers (2 min.)
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Jared Allgood of Juxta Labs on What to Say in Customer Conversations (3 min.)
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Motive Communications on Customer Conversations (2 min.)
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David Contacts His Sample of Customers (4 min.)
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Step 3C: Capture and Measure the Results (5 min.)
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Jared Allgood of ClassTop on Capturing and Measuring the Results (3 min.)
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Step 4: Quick Exploration of Market Dynamics (4 min.)
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David Revises His Hypotheses and Assumptions (5 min.)
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Jared Allgood of Juxta Labs on Nailing the Pain and Developing an Initial Solution (4 min.)
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Assignment: Contact Your Sample of Customers and Capture the Results
Nail the Solution - The Minimum Feature Set and Virtual Prototype Test
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Nailing the Solution to the Customer Pain (4 min.)
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Steps to Nail the Solution (3 min.)
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The Minimum Feature Set (5 min.)
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Steve Sarner of Tagged on the Minimum Feature Set (1 min.)
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Patrick Lee of Rotten Tomatoes on the Minimum Feature Set (1 min.)
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The Minimum Feature Set Fallacy (5 min.)
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McKay Thomas of First Opinion on the Minimum Feature Set and "Feature Creep" (3 min.)
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Anthony Soohoo of Dot & Bo on Avoiding "Feature Creep" (1 min.)
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Steve Sarner of Tagged on the Discipline to Avoid "Feature Creep" (2 min.)
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Pre-Test: Develop a Minimum Feature Set (4 min.)
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David Develops a Minimum Feature Set (2 min.)
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Test 1: The Virtual Prototype Test (5 min.)
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Assignment: Develop Your Minimum Feature Set
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Step 1: Develop a Virtual Prototype (6 min.)
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David Develops His Virtual Prototype (2 min.)
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Assignment: Develop Your Virtual Prototype
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Step 2: Test the Virtual Prototype with Customers (2 min.)
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Motive Communications and the Virtual Prototype (5 min.)
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David Tests His Virtual Prototype with Customers (2 min.)
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Assignment: Test Your Virtual Prototype with Customers
Nail the Solution - The Prototype Test and Solution Test
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Reviewing the Steps to Nail the Solution (3 min.)
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Test 2: The Prototype Test (2 min.)
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Patrick Lee of Rotten Tomatoes on Prototyping (2 min.)
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Step 1: Develop an Actual Prototype (5 min.)
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Mike Maples, Jr. of Floodgate on Prototype Testing at Chegg (3 min.)
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David Develops an Actual Prototype (2 min.)
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Assignment: Develop Your Prototype
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Refining the Minimum Feature Set (6 min.)
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Step 2: The Prototype Roadshow (4 min.)
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On-site Meetings with Customers (5 min.)
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Chrys Bader of Secret on Testing Prototypes with Customers (3 min.)
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Brian Whitmer of Instructure on the Prototype Roadshow (3 min.)
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CrimeReports.com and the Prototype Roadshow (7 min.)
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McKay Thomas of First Opinion on Prototyping and Refining the Minimum Feature Set (3 min.)
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Brian Whitmer of Instructure on Prototyping and Refining the Minimum Feature Set (2 min.)
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Step 3: Checking the Crucial Test of the Hypothesis (6 min.)
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Jared Allgood of Juxta Labs on the Crucial Test of the Hypothesis (2 min.)
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Motive Communications and the Prototype Roadshow (4 min.)
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Test 3: The Solution Test (3 min.)
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Step 1: Validate the Solution (2 min.)
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Step 2: Adjust or Move On (3 min.)
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Motive Communications and the Solution Test (6 min.)
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David Tests His Actual Prototype with Customers (2 min.)
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Scott Cook of Intuit on the Results of Testing (2 min.)
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Assignment: Test Your Prototype with Customers
Nail the Go-to-Market Strategy and the Business Model
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Nailing the Go-to-Market Strategy (5 min.)
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Steps to Nail the Go-to-Market Strategy (4 min.)
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During Test 1: Discover the Customer-Buying Process (5 min.)
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The Apple iPod and the Customer-Buying Process (3 min.)
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SuperMac and the Customer-Buying Process (7 min.)
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Assignment: Research & Map the Market Infrastructure
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During Test 2: Discover the Market Infrastructure (6 min.)
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Intuit and the Market Infrastructure (8 min.)
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During Test 3: Develop Pilot-Customer Relationships (5 min.)
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Assignment: Research the Customer-Buying Process
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Nailing the Business Model (5 min.)
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Step 1: Validate the Remaining Sections of the Business Model Canvas (5 min.)
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Webvan and the Financial Model (4 min.)
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Step 2: Iteratively Launch the Business (4 min.)
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Step 3: Monitor the Business with Continuous Data Flow (4 min.)
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McKay Thomas of First Opinion on Continually Involving Customers (3 min.)
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David Nails His Business Model and Scales His Business (3 min.)
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Assignment: Validate the Financial Model
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Conclusion to the Course: The Nail It Then Scale It Method in Summary (4 min.)
Certificate of Course Completion
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Developing a Final Presentation of Your Nail It Then Scale It Journey (3 min.)
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Final Presentation Format and Grading Rubric (5 min.)
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Example Final Presentation 1: Balance (9 min.)
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Example Final Presentation 2: Fairweather Chef (10 min.)
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Final Presentation Resources (10 min.)
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The Startupcore Business Model Competition (7 min.)
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Assignment: Develop a Presentation of Your Nail It Then Scale It Journey
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Example SBMC Presentation 1: Xoom Park (15 min.)
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Example SBMC Presentation 2: Owlet Baby Monitors (18 min.)
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The Startupcore Venture Funding Program (5 min.)
Additional Course Resources
