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  9.2. Final Presentation Format (5 min.)

You will be assigned to create an 8 to 10-minute video presentation describing the validation and customer discovery you have been through in this course with your startup idea and business model. You may use Microsoft's PowerPoint, Apple's Keynote, Prezi, or any other comparable presentation program. The presentation also needs to be narrated.

Although there is not one format for successful submission videos, we suggest that videos contain the following components to communicate effectively:

Title Slide
Who are you and what does the business do (pain and solution)?

Assumption Slides
What were your initial hypotheses? Did you identify a customer problem? What were the key hypotheses about the business model? Remember some of your most important hypotheses are about customer pain and your solution to that pain.

Action Slides
How did you test these hypotheses? What specific tests did you conduct? What did you discover? What facts were uncovered? What facts remain to be uncovered? One of the major purposes of the competition is to see if you have truly nailed the pain - but what data do you have?

Pivot Slides
How were your initial assumptions proved right or wrong? What pivots (changes) did you make?

Validated Business Model Slides
Diagram your business model and present the facts. How does the business make and deliver value? Consider the following critical points to communicate:

  • Solution Slides - explain your current solution to the customer problem. What evidence do you have of this solution (customer statements, pilot commitments, purchase orders, etc.)?
  • Go-to-Market Strategy - indicate the decision-makers and influencers of getting to a consummated sale. Share the facts and opinions you have gathered from customers that show you understand and can convincingly communicate with customers.
  • Size of Market - be able to show the size of the whole market, your target market, and your strategy for entry into the market.

Lessons Learned
Be sure to communicate the lessons learned, including pivots (changes) and failure.

Final Presentation Grading Rubric: