Now that you have generated a list of potential customers to contact, it's time to reach out to them and test your hypotheses and assumptions.
1. Contact your list of potential customers. You can use the information we've presented to you in this section regarding cold calls, emails, and interview questions to help you prepare and make contact with them.
2. Record the results of your conversations.
3. Adjust your Monetizable Pain Hypothesis, Big Idea Hypothesis, and Business Model Canvas as necessary.