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  1.12. Neal and Jeff Harmon of Orabrush on the Hero Trap (2 min.)

Neal Harmon was the co-founding Chief Operating Officer (COO) of Orabrush, a multi-million dollar hygiene business based in Utah. Jeff Harmon was the co-founding Chief Marketing Officer (CMO) of Orabrush.

In this video, Neal Harmon tells the story of a startup that he was extremely passionate about pursuing. Despite early growth in sales, Harmon describes how he overlooked essential assumptions about his customers, which ultimately led the company to failure and caused significant personal financial difficulty for him.