We can learn a lot from entrepreneurs who have tried and failed.
1. Identify one entrepreneur who was unfortunately unsuccessful in his/her efforts to launch a business. Have him/her describe the business idea and the process he/her went through to launch the business. What went wrong? What went right? See if you can identify any of the "traps" we've discussed in this section. Ask the individual his/her opinion as to why they were not successful in their venture.
2. Write down the business idea, the answers to these questions, as well as your personal thoughts about the discussion.