Previous Lecture Complete and continue  

  3.8. Steve Blank of E.piphany on Getting Out of the Building (2 min.)

Steve Blank is a serial entrepreneur and author of many startup books. He speaks extensively on the concept of customer development and getting outside of the building to validate hypotheses with customers.

In this video, Blank answers the question, "Why is it necessary to get out of the building to perform experiments and validate assumptions?"