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  3.10. McKay Thomas of First Opinion on Operating in Stealth Mode (2 min.)

McKay Thomas is the Founder/CEO of First Opinion, a text-a-doctor service, which has raised over $2.5 million to date. Thomas is also the Co-Founder of, the premier online retailer for baby supplies in Brazil.

In this video, Thomas discusses how operating in "stealth mode" (i.e., in secret) can be considered an effective marketing tool, but can be extremely risky for new startups. Instead, Thomas advocates getting out of the building and sharing the product with as many people as possible to get valuable feedback.