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  3.17. Tom Wujec and the Marshmallow Challenge on Rapid Experimentation (7 min.)

The Marshmallow Challenge is simple: in eighteen minutes, teams must build the tallest free-standing structure out of 20 sticks of spaghetti, one yard of tape, one yard of string, and one marshmallow. The marshmallow needs to be on top. In this video, you'll learn why Kindergarten students consistently outperform MBA students and corporate CEOs when given this challenge.