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  4.3. Steps to Nail the Pain (3 min.)

As Vinod Khosla stated, the foundation of the path to success is to first identify a real problem, or a "pain," to solve. Therefore, during the first phase, "Nail the Pain," of the Nail It Then Scale It process, your objectives are to:

  1. Clearly understand the customer pain
  2. Determine if this pain represents a real opportunity (a "monetizable customer pain")
  3. Either discover you were wrong about the customer pain and then pursue a different pain, or discover you were right and then move on to the next phase, "Nail the Solution"

For a visual overview of the steps in Phase 1 - "Nail the Pain," see the figure below. We will cover Steps 1&2 in this section. The next section will cover Steps 3&4.

NISI Pain2.png

We encourage you to download the following checklist, which will help you as you go through the Nail It Then Scale It process.

(See Nail It Then Scale It, pgs. 65-66)