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  4.17. David Completes His Business Model Canvas (3 min.)

David has identified the customer pain he wants to explore (Monetizable Pain Hypothesis) and the solution that he thinks will solve that pain (Big Idea Hypothesis). With these two hypotheses now written down, David turns his attention to the Business Model Canvas. It is here that all of the assumptions associated with these two hypotheses are identified and classified into an organized document.

David's Business Model Canvas.png