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  6.7. McKay Thomas of First Opinion on the Minimum Feature Set and "Feature Creep" (3 min.)

McKay Thomas is the Founder/CEO of First Opinion, a text-a-doctor service, which has raised over $2.5 million to date. Thomas is also the Co-Founder of, the premier online retailer for baby supplies in Brazil.

In this video, Thomas describes how "feature creep" (i.e., adding more and more features to your product or service) or being "over-product" can complicate your offering and even reduce the value that you provide to customers. Listen to how Thomas used interactions with customers to simplify his product down to the most essential offering.