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  6.8. Anthony Soohoo of Dot & Bo on Avoiding "Feature Creep" (1 min.)

Anthony Soohoo is a Co-Founder and the current CEO of Dot & Bo, a successful e-commerce company focused on home design and decor.

In this video, Soohoo explains that starting a business is not a quick race to create finished products with great features. Instead, it's a process around listening to potential customers, building a set of minimal features quickly and cheaply, and then getting feedback.