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  6.20. Assignment: Test Your Virtual Prototype with Customers

With your virtual prototype now in hand, you will need to test how customers react to your concept.

Assignment Directions:

1. Contact a list of potential customers. You can use the information we've presented to you in this section regarding cold calls, emails, and interview questions to help you prepare and make contact with them. Share your virtual prototype with them.

2. Record the results of your conversations.

3. Adjust your Big Idea Hypothesis and Minimum Feature Set as necessary.