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  7.10. Brian Whitmer of Instructure on the Prototype Roadshow (3 min.)

Brian Whitmer is the Co-Founder and Chief Learning Officer of Instructure, an educational technology company that develops learning management systems (LMS), including the Canvas platform for thousands of universities and learning companies.

In this video, Whitmer describes how he perfected his product idea through the use of a Prototype Roadshow, or what he calls a "product validation tour."