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  7.22. David Tests His Actual Prototype with Customers (2 min.)

With the help of his neighbor’s un-used food truck, David has developed a cheap and simple prototype of his service. Now David can take the truck to his potential customers, like a Prototype Roadshow, and see what they really think.

If the responses to David’s Prototype Test had come back negative, what could have possibly been the reason? Perhaps the pain in obtaining a food truck was not big enough for people to care. Or maybe David misunderstood the pain and therefore developed a misguided solution. Or it’s possible that David’s solution simply wasn’t good at solving the customer pain. There are a number of possibilities that David would have to explore with his customers.