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  8.16. McKay Thomas of First Opinion on Continually Involving Customers (3 min.)

McKay Thomas is the Founder/CEO of First Opinion, a text-a-doctor service, which has raised over $2.5 million to date. Thomas is also the Co-Founder of, the premier online retailer for baby supplies in Brazil.

In this video, Thomas explains how First Opinion continues to talk to potential customers, showing them prototypes of their product and continually receiving feedback on new features. In so doing, First Opinion continues to perfect its core value for its customers.